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Fujifilm
“Lighter, Cheaper, Smarter: Fujifilm’s GFX 100S II Redefines Medium-Format Photography”

 FUJIFILM:      Fujifilm has introduced the X-T50 APS-C mirrorless camera, a long-awaited successor to the popular X-T30 and X-T30 II models. The new model preserves major elements of the previous generation, such as its light weight and ample manual controls. It also includes a higher-resolution 40.2-megapixel sensor, 6.2K 30p video, and other capabilities included in the X-T5 and other current models. However, it is substantially more expensive than the X-T30 and features an intriguing new dial that may cause controversy.

The X-T50 resembles the X-T30 II, with a small and lightweight 438 gramme (15.45 ounce) body that is slightly heavier than before. In place of the previous model’s shooting mode dial, Fujifilm included a dedicated film simulation dial with eight preset modes (Acros, Nostalgic Negative, Classic Neg, and others), three custom slots for alternative built-in simulations, and a custom slot for user-created simulations.

The business most likely believes that the popularity of film simulations with TikTok and influencers boosted sales of the X100 V and VI. However, users may notice that changing shooting modes (burst, single-shot, etc.) is more difficult than before.
In-body stabilisation was a major feature that was missing from the X-T30, but Fujifilm has developed a five-axis system with seven stops of shake reduction that adds little weight. This will make it a far better tourist and street photography camera, as handheld shooting at shutter speeds as low as 1/4th of a second is conceivable. It will also significantly improve the X-T50’s video capabilities.

Fujifilm
“Affordable Innovation: Fujifilm Launches the GFX 100S II with AI Capabilitie

 

 

Fujifilm 100s II:

Unfortunately, the rear 1.8-million-dot display can only be flipped up/down, not out, making it unsuitable for vlogging. Another characteristic that has been carried over is the NP-W126S battery (approximately half the power of the X-T5), which is rather tiny given the higher-resolution sensor and improved video capabilities.

With the same sensor as the X-T5, X-H2, and X100 VI, you may expect similar image quality and speeds, with up to 13 fps bursts using the electronic shutter. Autofocus performance is expected to be similar to that of the X100 VI, i.e., good but not great. Fujifilm expects that the biggest draw will be the film simulations, which allow designers to shoot Instagram-ready photos right out of the camera.
The X-T50, like the X-100 VI, is surprisingly capable at video, with 6.2K at up to 30p and 10-bit F-Log2 support. That’s why it’s unfortunate that it doesn’t have a flip-out screen, as vloggers and video creators may prefer the form factor and interchangeable lenses over the X100 VI.

Fujifilm also released the Fujinon XF16-50mmF2.8-4.8 R LM WR (about 24-75 in full-frame terms). It’s a compact, lightweight, and somewhat quick kit zoom that should work well with the X-T50. Although it costs $700 on its own, it is a considerably better price when purchased as part of a kit.
The X-T50 can now be pre-ordered for $1,400 (body only) or $1,800 with the XF16-50mm. That’s $500 more than the X-T30 II cost at launch, and only a few hundred less than the X-T5. I’m not sure if the added features deserve such a huge price increase, but Fujifilm must be certain that customers would pay it given the X100 series’ phenomenal success.

 

 FUJIFILM:      Fujifilm has introduced the X-T50 APS-C mirrorless camera, a long-awaited successor to the popular X-T30 and X-T30 II models. The new model preserves major elements of the previous generation, such as its light weight and ample manual controls. It also includes a higher-resolution 40.2-megapixel sensor, 6.2K 30p video, and other capabilities included in the X-T5 and other current models. However, it is substantially more expensive than the X-T30 and features an intriguing new dial that may cause controversy.

The X-T50 resembles the X-T30 II, with a small and lightweight 438 gramme (15.45 ounce) body that is slightly heavier than before. In place of the previous model’s shooting mode dial, Fujifilm included a dedicated film simulation dial with eight preset modes (Acros, Nostalgic Negative, Classic Neg, and others), three custom slots for alternative built-in simulations, and a custom slot for user-created simulations.

The business most likely believes that the popularity of film simulations with TikTok and influencers boosted sales of the X100 V and VI. However, users may notice that changing shooting modes (burst, single-shot, etc.) is more difficult than before.
In-body stabilisation was a major feature that was missing from the X-T30, but Fujifilm has developed a five-axis system with seven stops of shake reduction that adds little weight. This will make it a far better tourist and street photography camera, as handheld shooting at shutter speeds as low as 1/4th of a second is conceivable. It will also significantly improve the X-T50’s video capabilities.

           Fujifilm Camra:   Unfortunately, the rear 1.8-million-dot display can only be flipped up/down, not out, making it unsuitable for vlogging. Another characteristic that has been carried over is the NP-W126S battery (approximately half the power of the X-T5), which is rather tiny given the higher-resolution sensor and improved video capabilities.

With the same sensor as the X-T5, X-H2, and X100 VI, you may expect similar image quality and speeds, with up to 13 fps bursts using the electronic shutter. Autofocus performance is expected to be similar to that of the X100 VI, i.e., good but not great. Fujifilm expects that the biggest draw will be the film simulations, which allow designers to shoot Instagram-ready photos right out of the camera.
The X-T50, like the X-100 VI, is surprisingly capable at video, with 6.2K at up to 30p and 10-bit F-Log2 support. That’s why it’s unfortunate that it doesn’t have a flip-out screen, as vloggers and video creators may prefer the form factor and interchangeable lenses over the X100 VI.

Fujifilm camra: Fujifilm also released the Fujinon XF16-50mmF2.8-4.8 R LM WR (about 24-75 in full-frame terms). It’s a compact, lightweight, and somewhat quick kit zoom that should work well with the X-T50. Although it costs $700 on its own, it is a considerably better price when purchased as part of a kit.
The X-T50 can now be pre-ordered for $1,400 (body only) or $1,800 with the XF16-50mm. That’s $500 more than the X-T30 II cost at launch, and only a few hundred less than the X-T5. I’m not sure if the added features deserve such a huge price increase, but Fujifilm must be certain that customers would pay it given the X100 series’ phenomenal success.

 

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